Jan 212013
 
online tracking 2

Who is watching you on the Web?

Every time you browse the Internet you may think you’re alone, but have you ever wondered why you see advertisements and articles about things you are specifically interested in? Is someone watching you on the Web, are you aware of online tracking?

Try the following exercise yourself, open up Google search and look for washing machines for example, hit a couple of sites about washing machines then head back to Google search. Now head to youtube.com main page and hey presto! It’s full of videos about washing machines, but how did they know? This is a basic example of collecting your activity data from an interest and advertising point of view, but there are more serious aspects that can affect you personally.

Data can be collected to build a profile of your credit scores, hire ability, insurance risk and much more. Even Social Media sites like Facebook you may think are friendly follow you around the Web.  Your information, such as date of birth, post code, telephone number, income, likes and dislikes may seem unimportant data when filling in a “join up now!” website form, to join a site you may be interested in. But what you may not realise, is that data can be shared with third parties, who in some cases pay to access your data and use it however they want.

Below is an Info graphic with information about tracking (it basically wants you to try a product it is promoting, which I have no connection with. But the information is valid). Also I have included a link to a lifehacker.com article that has expert tips on how you can guard your personal info online.

online tracking Online Tracking

 

Here’s the link to lifehacker.com article

Related : Facebook gifts feature

 

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